|
 This book is for every person who has chosen salesmanship as
career and livelihood. It teaches basically everything you need
to become a successful salesman and how to make it a fulfilling
craft" Book Excerpts: Every idea advanced in this book has one
objective in view: your interest. Will it stimulate you? Will it
instruct you? Will it inspire you? Will it increase your
understanding? Will it contribute to your growth? Will it help
you to be a bigger man and a better salesman?
Creative
selling is both a science and an art. The science teaches you
what to do, and the art teaches you how to do it. Creative
selling is the ability and art of increasing the satisfaction of
the prospect by convincing him that the thing you want him to
buy will best fulfill his needs and desires. In fact, it is
creating a want that did not exist before.
Creative
selling is an individual accomplishment. It embraces you and the
power within you to think and to create. These qualities and
attributes are individual, and no one but you can develop
them.?? Therefore, my purpose is to help you to develop them by
drawing on the latent forces within you. During the past 42
years it has been my good fortune to talk to thousands of people
in all kinds of business, in all walks of life, in all kinds of
places, and under all conditions. |
